Like all Indian’s I too walk a little prouder in London with the Jaguar and Land Rover brands almost owned by Tata. But from a business point of view I am not so sure. The Jaguar brand has been struggling for decades. I owned a couple years ago and constantly had transmission problems. The jaguar is famous for them. And not since the e – type 30 years ago has Jaguar come up with something really revolutionary. Other than the traditional Land Rover used primarily for defence and off-road activity, the road models also face mechanical problems and are nowhere as reliable as the original basic Land Rover, which is terrific…..
… so while we celebrate two great British Icons now being owned by an Indian company, lets not forget that the British and the European Unions may become even harder to deal with, now that the Brands are owned by a former colony British Union’s are especially tough, and the plants in the UK have traditionally been plagued by strikes.
With the current surge in oil prices, and both brands being great gas guzzlers, I am not sure how they will fare as the US consumer begins once again, as it did the last time when gas prices shot up, start going for fuel efficient cars. The US economy is in a tail spin in any case, and with the dollar collapsing, imports are becoming more and more expensive. Japanese cars in recent times have shown that they are the ones that are most innovative in design, engineering and fuel efficiency.
So lets celebrate with caution. Now, if Tata could buy Honda !!!