{"id":584,"date":"2009-07-12T11:18:58","date_gmt":"2009-07-12T11:18:58","guid":{"rendered":"http:\/\/shekharkapur.com\/newblog\/?p=584"},"modified":"2009-07-12T11:18:58","modified_gmt":"2009-07-12T11:18:58","slug":"missing-the-real-gandhi-from-ratna","status":"publish","type":"post","link":"https:\/\/shekharkapur.com\/blog\/2009\/07\/missing-the-real-gandhi-from-ratna\/","title":{"rendered":"Missing the real Gandhi : from Ratna"},"content":{"rendered":"<p>This is from an old friend who left a high flying career in advertising to be closer to reality. There are many different opinions on my being in the Talent show, but read on to what she sys later. It&#8217;s important and from the heart :<br \/>\n&#8220;Watch you every week on India&#8217;s Got Talent and you are great. About time you came back to where you belong. Loved the episode where you started dancing when that horrible caricature of Amitabh was on stage sining Jumma Chumma&#8230;.cracked me up. Incidentally, Colors is a great channel to be on &#8211; these guys are doing really different stuff. especially in serials. If you get a chance, please do watch Ballika Vadu&#8230;<br \/>\nEven more importantly, your thought about a TV channel for rural India &#8211; that is such an incredible idea, Shekhar and you more than anyone can do it &#8230;why dont you?<br \/>\nSome thoughts. Have lived for 9 years now in Mysore and a little closer to rural India &#8230;a land of ironies where people bathe once a week because there is no water&#8230;and the water that they drink it so bad you wouldn&#8217;t give it to your animals.  People drink a little tea and eat a few handfuls of puffed rice, because that&#8217;s all the food that they can afford &#8211; other than one frugal meal a day.<br \/>\nYou wept when you saw those handicapped kids<br \/>\nMalnutrition haunts and blinds 60,000 Indian kids every year when we have 2000 varieties of greens growing in our country. The irony of it is that just one bowl of greens costing less than a ruppee and a plate of dal chawal and a banana or two a day can save these children. And the greater irony is that we are the world&#8217;s largest producers of fruits, vegetables and milk.<br \/>\nThe reason why Gandhi disconnected with the rest of the leaders just before we got our independence is because he understood more than anyone did that India is in its villages.  We still don&#8217;t &#8211; so people leave lives of dignity and fresh air in the village to work as maidservants in large cities &#8230;.and the irony of it is that we still wonder why our cities are rotting sardine cans ready to burst&#8230;<br \/>\nWe made Gandhi into the stuff of statues and Gandhi topis when he was &#8211; and is &#8211; one of the most savvy and contemporary of men, full of humour, his ear firmly to the ground, who could teach the Indian advertising industry a thing or two about brands and the power of symbols and about communication. One of the world&#8217;s best known brands is a pair of wire-rimmed spectacles, a stick and a dhoti&#8230;<br \/>\nBut I ramble on&#8230;..i hope not too much<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is from an old friend who left a high flying career in advertising to be closer to reality. There are many different opinions on my being in the Talent show, but read on to what she sys later. It&#8217;s important and from the heart : &#8220;Watch you every week on India&#8217;s Got Talent and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-584","post","type-post","status-publish","format-standard","hentry","category-paani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Missing the real Gandhi : from Ratna - Shekhar Kapur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shekharkapur.com\/blog\/2009\/07\/missing-the-real-gandhi-from-ratna\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Missing the real Gandhi : from Ratna - Shekhar Kapur\" \/>\n<meta property=\"og:description\" content=\"This is from an old friend who left a high flying career in advertising to be closer to reality. 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