Is excessive\/compulsive consumerist behavior an attempt to compensate for the loss of a simple community life, where our basic social patterns were defined by simple rules. Where relationships had time to be more meaningful and where we had a greater, more mythic relationship with nature and the Earth. Is this loneliness driving us to compensate for the lack of meaningful relationships through extreme materialistic expression ?<\/p>\n
\n…..Is advertising targeting and exploiting our loneliness ? In this excessive\/compulsive consumerist society that we live in, where new needs are created everyday, what is our quotient of happiness\/satisfaction ? How do we judge if the enormous increase in standard of living in the West has actually made us happier ? I am not talking about the poverty here. But at what stage do we say enough s enough ? Or is there ever such a stage at all ?
\n. Why have we become such victims of advertising ? Why must we always feel insecure merely because someone else has something we perceive as better and more desirable ? And how do we describe better ? More exclusive ? More expensive ? More hip ? More fashionable ?
\nAnd what is the addiction to brands say of our psychology ? Why does a Prada shoe carry greater weight than one of equal quality but unbranded ? Does wearing a popular branded T – Shirt actually give us a feeling of community ? Like belonging to a football club.
\nShekhar<\/p>\n","protected":false},"excerpt":{"rendered":"
Is excessive\/compulsive consumerist behavior an attempt to compensate for the loss of a simple community life, where our basic social patterns were defined by simple rules. Where relationships had time to be more meaningful and where we had a greater, more mythic relationship with nature and the Earth. Is this loneliness driving us to compensate […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-242","post","type-post","status-publish","format-standard","hentry","category-point-of-view"],"yoast_head":"\n