{"id":1198,"date":"2011-02-04T18:58:18","date_gmt":"2011-02-04T13:28:18","guid":{"rendered":"http:\/\/shekharkapur.com\/blog\/?p=1198"},"modified":"2011-04-15T18:05:07","modified_gmt":"2011-04-15T12:35:07","slug":"kids-and-tv","status":"publish","type":"post","link":"https:\/\/shekharkapur.com\/blog\/2011\/02\/kids-and-tv\/","title":{"rendered":"Kids and Commercials"},"content":{"rendered":"<p>AJ has brought up a point that I wonder about often and am concerned at the emotional pressure on children to consume food stuffs that are really bad for them. Not only that, what about selling Chocolate as \u2018the gift mothers will give you if they really love you&#8221; or &#8221; as the gift you should get if you pass your exams&#8221;. Consider that 90 % of children (in India anyway) watching TV come from families that cannot afford to buy those chocolates. Now what are we putting into these young minds ? That a hug and love can be replaced by Chocolate that \u2018Mom\u2019 will never be able to afford. In tht child\u2019s mind we then create a great sense of deprivation aimed at the parents, which then associates with guilt<\/p>\n<p>&#8220;what did I do wrong that my mother will not buy me a particular brand of chocolates ?&#8221;<\/p>\n<p>Commercials aimed at kids can be psychologically devastating, and the problem is that advertisers know this too. They create them so.<\/p>\n<p>This what AJ said, that provoked this :<\/p>\n<p>TV and videos: not for my baby<\/p>\n<p>Think outside the box.<\/p>\n<p>Babies tend to learn best through interactive activities that engage as many senses as possible. Whether you\u2019re playing peek-a-boo or just chatting with your baby, you\u2019re teaching skills that help develop your baby\u2019s brain.<\/p>\n<p>So how does watching TV contribute to baby\u2019s development? The truth is, no one knows. No TV show, video, or DVD has ever been proven to help babies develop. But there is some evidence that watching &#8211; or even listening to &#8211; TV could disrupt your baby\u2019s ability to concentrate and possibly slow her language development.<\/p>\n<p>Commercials aimed at young children are remarkably effective. And half of all ad time on children\u2019s shows is for food; mostly candy, snacks, cereal and fast food. It might not surprise you to hear there is a strong association between the amount of time spent watching TV and childhood obesity.<\/p>\n<p>When it comes down to it, time spent watching TV is time that could have been spent on other, more valuable relationship building and exploration activities with your child.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AJ has brought up a point that I wonder about often and am concerned at the emotional pressure on children to consume food stuffs that are really bad for them. Not only that, what about selling Chocolate as \u2018the gift mothers will give you if they really love you&#8221; or &#8221; as the gift you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1198","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kids and Commercials - Shekhar Kapur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shekharkapur.com\/blog\/2011\/02\/kids-and-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kids and Commercials - Shekhar Kapur\" \/>\n<meta property=\"og:description\" content=\"AJ has brought up a point that I wonder about often and am concerned at the emotional pressure on children to consume food stuffs that are really bad for them. 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