Which part of the brain does Steve Jobs use when he makes what we call a ‘seat of the pants’ decision ? Where the idea or solution lies in the realm of the subconscious – or as some would say in the universal consciousness – that somehow the mind/brain accesses. Not unlike Mozart’s discovery of an harmony in discordant and contradictory notes. Not unlike Einstein’s moments of finding the connecting equations between impossibly disconnected ideas/theories of time/space. Not unlike Archimedes’s Eureka moment. Not unlike Van Gogh’s first brush stroke knowing and trusting that there is a pattern that will emerge if he trusts his instincts and has the courage to move with it,
And so to the other similarity between an artist and an entrepreneur. Courage to paint an empty canvass, courage to create harmony where there was none in musical notes, courage to create a new products where there are no models to follow. Courage to isolate oneself for years even writing a novel. So is Steve Jobs and entrepreneur or an artist ? …….
And where does this courage come from ? Is it the brash risk gene that the scientists are touting so much these days ? Maybe – but then do the artists have the same gene ? But one thing is certain, courage comes from passion. And passion defines both the true entrepreneur and the artist both. What drives you to do what you have sensed through your instincts against all odds. True entrepreneur ? Someone that has changed something fundamental.
But finally which part of the brain is operating when the instinctive, the seat of the pants decision is made ? I believe the true entrepreneur and the artist are using the ‘right brain ‘ faculties for those moments. The moments where the mind goes into the ‘dream mode’ – or I would say into the ‘fantasy mode’ where it assumes that answer is already found, that the answer or the thought or the melody already exists. And having then created the existence of the yet ‘unknown’ melody and answer in the universe, the entrepreneur/artist propels all the the ‘learnt’ discipline, the experience of one’s particular art or field, and through that discipline the answers are accessed in a more explicable and usable form for the real/practical world.
Interestingly at that moment, both the artist and the entrepreneur are behaving in a completely impractical manner by completely blocking out the ‘left brain’ tendencies The practical tendencies. Those that say ‘if there is no empirical data, it does not exst’. If it cannot be specifiacally measured, it deos not exist. It’s another thing that the entrepreneur will then go to great lengths to hire business school graduates to justify his/her decisions to present to shareholders and to the banks !