New Media : How are we exploring the net ?

Just added the category for New Media. Our world and the way we interact with each other is changing. Social behaviour is changing because of it. So we should be sharing points of view on it. In Asia Internet surfing is increasingly done on cell phones. It is estimated that in India 65 % of the basic internet usage is done on the cell phone. We seem to be jumping the PC technology straight into mobile technology. But in rest of Asia, for completely different reasons, the same is happening. In Korea and Japan the internet download speeds are faster than the rest of the world with more killer apps available. In the US the Iphone has spurred huge use of the interent on the mobile device. But how will this be paid for ? This is a very interesting article on the challenges faced by the Google type advertising models
http://www.businessweek.com/technology/content/apr2008/tc20080427_580014_page_2.htm

21 Responses to “New Media : How are we exploring the net ?”

  1. :) says:

    hi shekhar !
    i am not too fond of the cell phone and like to keep its usage to the minimum! while in use i prefer to interact via the speaker phone if im alone. the direct contact….where i place the cell to the ear …….gives off certain vibrations which i try and avoid.
    replacing the pc with the cell……….?
    NOOOOOOOOOOOOOO ! 🙂

  2. Saurabh Garg says:

    Hi SK,
    I have very strong doubts on that figure of 65%. There is nothing that substantiates that claim. Indian ARPUs are amongst the lowest in world, awareness is still and issue and most people dont really have GPRS on their phones.
    But yes, the observation about social media is correct. I think the world is changing. And ever so fast. Interesting times ahead .. !
    Regards,
    SG

  3. kedar says:

    world is changing…it was changing and will keep changing…
    technological advancement is faster and will be faster in future…
    but all the decisions taken at high level management are not beyond LOGIC…because ultimately it is science- basic science based on that technology…then there is socio-political situation e.g drug companies sell their products differently in US and UGANDA – but again that too is based on logic! even visionaries in corporate field need to use their vision only at times unlike artists or scientists! 🙂 what they need constantly is uninterrupted passion to generate wealth and energy to keep up and cope up with bullshit around them which they have created!
    so if goggle is in problem, i am sure they must be having marketing geniuses who will find some solution to it… if not they will be out of the business…
    for others best way is to ADAPT!… adapt as soon as possible to the change without compromising on their basic nature!
    kedar

  4. Just one phone will be good enough to comply with all the needs in home and office…Hook that up with a projector it becomes TV, Hook it up with a screen and its desktop now…and so on..needs will keep on changing and inventions will keep changing the scenario of advertising world too….Get use to of more needs with little gadgets….whatever happens creativity will always survive .:-)
    Sanjay

  5. DQ says:

    I hate cellphones ringing all over the place…I am one who never carries her cell anywhere….
    If i am meant to be lost so be it…kya pehle bina fone ke zindagi nahi chalti thi?
    yes understood business purposes very much needs this technology…it has its various needs…but for me it has none lol!!
    Despite having some freeking advanced model all I know is how to dial and recieve…thank god that was taught in childhood rest aint holding meaning for me lol.
    Dang!!!
    GAUV WAALI lol…
    Hiyaaaa Shekhar….Tadaaa

  6. Himanshu says:

    Dear Shekhar,
    Very interesting article and I feel Google would definitely be working on the solution to maximize revenues via mobile phones, although I feel regular desktops and laptops will still account for the maximum internet advertising space for sometime. Maybe another independent company will come up with a solution to maximize ad revenues via mobile phones and Google would buy that company if it comes along. They already have a big enough portfolio and if they can’t keep up then someone else will gain market share, it’s just business. On a personal level I haven’t really enjoyed surfing the net via cell phones – it’s cumbersome and even Iphone is a temporary pleasure for the internet. Hand held devices at this point are best for checking and answering emails, but to watch youtube I still need my laptop and the best internet connection, just like I still enjoy the movies most in theaters.
    I went to Korea some years back and they are definitely ahead in mobile technology and people are hooked to games and videos via the web. Somehow that fad of using mobile phones for everything hasn’t caught up in the western world as much. The new media is definitely coming in strongly but the old media is adapting as well e.g. movies are increasingly using special effects to compete with games, the editing process has become all digital, TV has become HDTV, FM has become Satellite radio, so it is difficult to say where the old media ends and new media begins it is all in a flux right now with the big conglomerates trying to acquire ‘new media’ properties (cautiously) while keeping the other foot firmly planted on the so called old media (or things that have existed for sometime) so that they can quickly roll back in case this new revolution just remains a fad or scale up in case it takes off.
    Best Regards,
    Himanshu

  7. ravi says:

    hi
    interesting thoughts. the need to use new technology, or to acknowledge it in our lives is not something one does very often. mostly we just use it without thinking about it much. only the few think and act on it. which is similar in a way to how people who are independent and creative refuse to get bogged down by the rules and the know alls of the film industry. sometime back, you , Mani ratnam and Ram Gopal Varma came together and produced Dil Se. i thought that was a new begining, that from them on few of the finest talents in the industry will set things right and come up with amazing films. but nothing happened. Dil Se remained a one off film. What Happened? you and Mani Ratnam have gone on to make films and grow as filmmakers, sadly that has not been the case with Ram Gopal Varma. he is fallen to such levels, mostly due to his arrogance towards film making and juvenile way of making films, that it is surprising to see how one man can raise and then fall. it is almost like the kings in the heydays falling on bad times and loosing their empires due to their negligence…. can you throw some light on it….. for someone like you and Mani Ratnam who are so conscious and consentious, why have you not come together again? where has India talkies gone ?

  8. AJ says:

    Life is CHANGE
    A man of awareness knows that life is constantly changing.
    Life is change.
    There is only one thing permanent
    and that is change.
    Everything else except change changes.
    To accept the nature of life, to accept this changing existence, with all its seasons and moods, this constant flow which never stops for a single moment, is to be blissful!
    Then nobody can disturb bliss.
    It is hankering for permanency that creates trouble.
    Humans beings want to live in a life with no change, and that is not possible.
    You are asking the impossible …
    The child will become young,
    the young man will become old.
    One who was alive yesterday will be dead today…
    It is like a river:
    it is not stagnant,
    it is dynamic.
    Nobody can be certain about the next moment. What to say about tomorrow?

  9. AJ says:

    ? ???? ?? ?????? ? ???? ?? ??????????? ??
    ?????????????? ??? ? ? ?????? ?????? ?????? ??
    Om Lead Us From Untruth To Truth,
    Lead Us From Darkness To Light.
    Lead Us From Death To Immortality,
    Om Let There Be Peace Peace Peace.

  10. James Phelan says:

    Whatever happens, we will always need good content.
    There’s a craze right now in Japan about novels being written for mobile phone readers. In the US and Europe, studios and networks are creating programs especially for tiny screens.
    Yes, with every day of technological advancement we now all have tools to make (however amateurish) films, music, writing on line, it thankfully still takes an artist to create something really special. Yes, there are some people now publishing such work online that can be brilliant, so in some cases it is a good way to get exposure, but we still need professionals to provide us with stories that go beyond the average.

  11. ??? says:

    any AWAKENED one…
    i..am desperately looking for expansive answers/clarity on this :
    (i) What Does It Mean in the True sense to Be in the World But Not of It?
    and
    (ii) How important and in what Way it is to be Doing Anything in the World if One is Awakened?
    and
    (iii) What actually to Do in the World till the Time one doesn’t experience/feel Awakening but fully trusts in It?
    pleeese…???

  12. ravi says:

    hi
    interesting thoughts. the need to use new technology, or to acknowledge it in our lives is not something one does very often. mostly we just use it without thinking about it much. only the few think and act on it. which is similar in a way to how people who are independent and creative refuse to get bogged down by the rules and the know alls of the film industry. sometime back, you , Mani ratnam and Ram Gopal Varma came together and produced Dil Se. i thought that was a new begining, that from them on few of the finest talents in the industry will set things right and come up with amazing films. but nothing happened. Dil Se remained a one off film. What Happened? you and Mani Ratnam have gone on to make films and grow as filmmakers, sadly that has not been the case with Ram Gopal Varma. he is fallen to such levels, mostly due to his arrogance towards film making and juvenile way of making films, that it is surprising to see how one man can raise and then fall. it is almost like the kings in the heydays falling on bad times and loosing their empires due to their negligence…. can you throw some light on it….. for someone like you and Mani Ratnam who are so conscious and consentious, why have you not come together again? where has India talkies gone ?

  13. Himanshu says:

    BBC has made one of the greatest documentaries about Planet Earth. I was looking at the DVD’s in stores for a long time and today when I saw one I knew why it’s so great. Just look at this 4 min clip from youtube – See it in full screen mode and it is sure to make your day (will cheer you up every time you see it) – What a beautiful place we live in – simply breathtaking!
    http://youtube.com/watch?v=ObzQOztMaZ4
    Regards,
    Himanshu

  14. Himanshu says:

    Dear Friends,
    Just read this amazing description of Mukesh Ambani’s home which is going to be the greatest home in the world at $2bn. I just wanted to put in here to see what you feel when you read this – pride that an Indian making the greatest home in the world, envy that we don’t have as much money, indifference coz you don’t care about money as much, inspiration that you’ll also build one like that one day, happiness that atleast someone is doing it, or just a nice read – entertainment. I feel everyone who has succeeded has done it with a lot of focus and sacrifices/compromises in other fields of life as well as fighting lots of competition – Hats off to you Mukesh. Well done!
    I have been to the Mandarin Oriental like 50 times to their 35th floor bar – my most favorite hangout at Columbus circle and the interiors are totally amazing, and they often play songs by Karunesh from his album Global Spirit – just goes perfectly with the ambience and makes the place look amazing.
    Best Regards,
    Himanshu
    A peek into Mukesh Ambani’s $2 bn Mumbai home
    Matt Woolsey, Forbes
    May 01, 2008
    While visiting New York in 2005, Nita Ambani was in the spa at the Mandarin Oriental New York, overlooking Central Park. The contemporary Asian interiors struck her just so, and prompted her to inquire about the designer.
    Nita Ambani was no ordinary tourist. She is married to Mukesh Ambani, head of Mumbai-based petrochemical giant Reliance Industries, and the fifth richest man in the world. (Lakshmi Mittal, ranked fourth, is an Indian citizen, but a resident of the UK)
    Forbes estimated Ambani’s net worth at $43 billion in March. Reliance Industries was founded by Mukesh’s father, Dhirubhai Ambani, in 1966, and is India’s most valuable firm by market capitalization. The couple, who have three children, currently live in a 22-story Mumbai tower that the family has spent years remodeling to meet its needs.
    Like many families with the means to do so, the Ambanis wanted to build a custom home. They consulted with architecture firms Perkins + Will and Hirsch Bedner Associates, the designers behind the Mandarin Oriental, based in Dallas and Los Angeles, respectively.
    Plans were then drawn up for what will be the world’s largest and most expensive home: a 27-story skyscraper in downtown Mumbai with a cost nearing $2 billion. The architects and designers are creating as they go, altering floor plans, design elements and concepts as the building is constructed.
    The only remotely comparable high-rise property currently on the market is the $70 million triplex penthouse at the Pierre Hotel in New York, designed to resemble a French chateau, and climbing 525 feet in the air. When the Ambani residence is finished in January, completing a four-year process, it will be 550 feet high with 400,000 square feet of interior space.
    The home will cost more than a hotel or high-rise of similar size because of its custom measurements and fittings: A hotel or condominium has a common layout, replicated on every floor, and uses the same materials throughout the building (such as door handles, floors, lamps and window treatments).
    The Ambani home, called Antilla, differs in that no two floors are alike in either plans or materials used. At the request of Nita Ambani, say the designers, if a metal, wood or crystal is part of the ninth-floor design, it shouldn’t be used on the eleventh floor, for example. The idea is to blend styles and architectural elements so spaces give the feel of consistency, but without repetition.
    Antilla’s shape is based on Vaastu, an Indian tradition much like Feng Shui that is said to move energy beneficially through the building by strategically placing materials, rooms and objects.
    Pricey pad
    Atop six stories of parking lots, Antilla’s living quarters begin at a lobby with nine elevators, as well as several storage rooms and lounges. Down dual stairways with silver-covered railings is a large ballroom with 80 per cent of its ceiling covered in crystal chandeliers.
    It features a retractable showcase for pieces of art, a mount of LCD monitors and embedded speakers, as well as stages for entertainment. The hall opens to an indoor/outdoor bar, green rooms, powder rooms and allows access to a nearby “entourage room” for security guards and assistants to relax.
    Ambani plans to occasionally use the residence for corporate entertainment, and the family wants the look and feel of the home’s interior to be distinctly Indian; 85 per cent of the materials and labour will come from outside the US, most of it from India.
    Where possible, the designers say, whether it’s for the silver railings, crystal chandeliers, woven area rugs or steel support beams, the Ambanis are using Indian companies, contractors, craftsmen and materials firms.
    Elements of Indian culture juxtapose newer designs. For example, the sinks in a lounge extending off the entertainment level, which features a movie theater and wine room, are shaped like ginkgo leaves (native to India) with the stem extending to the faucet to guide the water into the basin.
    On the health level, local plants decorate the outdoor patio near the swimming pool and yoga studio. The floor also features an ice room where residents and guests can escape the Mumbai heat to a small, cooled chamber dusted by man-made snow flurries.
    For more temperate days, the family will enjoy a four-story open garden. In profile, the rebar-enforced beams form a “W” shape that supports the upper two-thirds of the building while creating an open-air atrium of gardens, flowers and lawns. Gardens, whether hanging hydroponic plants, or fixed trees, are a critical part of the building’s exterior adornment but also serve a purpose: The plants act as an energy-saving device by absorbing sunlight, thus deflecting it from the living spaces and making it easier to keep the interior cool in summer and warm in winter.
    An internal core space on the garden level contains entertaining rooms and balconies that clear the tree line and offer views of downtown Mumbai.
    The top floors of entertaining space, where Ambani plans to host business guests (or just relax) offer panoramic views of the Arabian Sea.

  15. :) says:

    is a $2 billion home for a mere 5 people in a country like india where millions live below the poverty line something to be proud of ?
    id give my vote to the tatas any day …….they have been billionaires for generations and have let their charities speak for them, while having the people’s good at heart.
    people who live simply do not neccesarily do so out of shortage of funds………! tata homes are marked by their old world charm compared to the garish ostentation of so called 5 star hotels or homes.
    it is a matter of context in which you see yourself………whether as part of the world and country you live in, or the pompousness of your own inflated ego !

  16. Tushar Dutt says:

    Hi SK,
    I must say you have thought of a very nice topic. Well, i think internet on cell phone is the future and no matter how much we crib about the changes (that may be for good or bad) they are certain. If we look back, when internet was introduced in India, the Indian postal department suffered a lot and the same kind of topic was discussed all over. Today, internet has become a habit for most of us and the letter boxes (red tin boxes) have become some sort of antiques. So may be after some time, the computers accompany those red boxes and we will blog through our cell phones 🙂
    Regards,
    Tushar Dutt

  17. justbe says:

    and even have movies on cellphones…visit pondywood.com (pondy stands for pondycherry)..an initiative taken by a french guy in auroville!!

  18. dileep jose says:

    Hello Sir
    MY name dileep .iam very bigfan of you sir iam writig in kerala .i saw your some filims .iamvery interested to wachig clasic movies.i serch your web sit for your email addres .but iam faild ia.wahti tell iam very exited sir and iam very happy for writting a letter for you
    thank god
    faith fully dileep

  19. Hello there, I was just traveling the net and came across your website . Thought I’d say hello and tell you that I’ve enjoyed my visit here, hope you have a night !

  20. I’m still learning from you, as I’m trying to achieve my goals. I absolutely enjoy reading all that is written on your site.Keep the posts coming. I liked it!

  21. you’ve gotten an important blog right here! would you like to make some invite posts on my blog?

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