The Tata Nano

Tata Nano
It’s caused a sensation all over the world, where car manufacturers looked forward to inundating the Indian consumer with their more expensive brands, only to see that an Indian co has completely stolen a march on them. Bravo Mr Tata ! But I really resent all the people that go on about the envoirnmental cost of the car. So it’s ok to allow people who can afford it. to import gas guzzling big and expensive brands. But the moment we have a real people’s car, that is energy efficient and serves those that the lower end of the pyramid, everyone is conscious of clogged roads….


.. and while I do not disagree with reducing both emissions and congestion, surely the same ideas should be applied to everyone ? How about limiting the size of cars you can drive in a city, or not allowing cars over a certain engine capacity on the roads ?
shekhar

25 Responses to “The Tata Nano”

  1. Yuva says:

    Yes.. The Man has deliveried on his word. it amazing how they could keep the cost to the same. as blogged before, i haven’t anyone talking about profitablity of this product yet.
    and may be this interest you- business week’s view comparing $100 laptop vs cheap car.
    http://www.businessweek.com/globalbiz/blog/eyeonasia/archives/2008/01/on_the_peoples.html
    Tata’s 1lakh car
    http://iamyuva.wordpress.com/2008/01/10/tatas-1-lakh-car/

  2. kaivant says:

    very well said shekhar

  3. James says:

    How about limiting the size of cars you can drive in a city, or not allowing cars over a certain engine capacity on the roads ?
    I could not agree with the sentiment more however rather than ban certain cars out right why not just apply HUGE congestion charges and consumptions taxes to cars over a certain size or under a certain fuel efficiency? In this way you limit the ecological and sociological impact of the cars by making them so expensive to operate that only the ultra-rich will bother to do so. In doing this you do not make anything actually illegal, which as a general rule on consumption I disagree with, and you would generate additional income for the state which could then be used to improve public transportation or off-set an incentive program for those who opt to use less-consumptive transportation.

  4. dq says:

    Good idea Shekhar…
    I wonder if this car will be a global car, the taxes imposed would be enormous I guess!!
    Pollution too would rise, like we are happy in getting cheap air tickets thus flights…can we imagine the air traffic and pollution!!
    Now from air to land, we shall invade nature!!
    Wohooooo…
    Cheerssss
    N
    Good Nite!!

  5. Himanshu says:

    Dear Shekhar,
    The Tata Nano is a great concept although some believe that the low price is not viable in the long term and it may increase soon (some are even suggesting that the Tatas may actually make a loss on the car to fulfill their promise). But it is a big moment of change for India as a lot of people can now graduate from a two wheeler to a car. Like we see only 4 wheelers on the roads abroad, the same thing may happen on Indian roads and we may less and less of two wheelers (right now we have two many motorcycles, which according to me are the main reason for clogging as the riders don’t follow rules/drive in lanes – they just cut from anywhere to anywhere). Therefore this may even bring sanity to the Indian roads and the traffic may actually become less chaotic. 5-6 yrs back they did a study that Delhi roads can actually sustain 10 times the current traffic level – it is just the organization of traffic that has to be worked on i.e. everyone follow traffic rules, not park their vehicles at here, car pool and walk for short distances.
    One the whole it is very good news for the small customer, who can fulfill his dream and it may even change their outlook on life and happiness.
    Best Regards,
    Himanshu

  6. sunshine says:

    hi ! good morning……
    i absolutely agree with you. at a time where ALL vehicles will have to be allotted days on which they will be allowed/not allowed on roads in order to ease traffic, pollution, congestion…..etc, newer models of various cos seem ridiculously off the mark !
    in my opinion, it is the public transport facilities that need to be upgraded to a level where anyone could consider it as a convenient option to replace their cars. the local train is anyways faster than your car that is inevitably stuck in the traffic for hours on end ! if the coaches are comfortable with decent seats and airconditioned ( the charges can be raised accordingly )then it may be the prefered option for lakhs of people daily.
    our little nano though cute……is going to have tough fights with the auto rickshaws that have been marking their territory ( on the roads ) for years now !
    yet 3 cheers for mr tata who has delivered a people’s car costing just 1 lakh in times where a lakh is equivalent in value to maybe 10000 bucks a decade ago ?

  7. Kunal Singh says:

    If Nano was born in another country, that country would have showered praises on this wonderful achievement. But the lukewarm welcome which Nano has received in India, raises several questions about Indian business conditions. Can ethical business no more flourish in India? If Nano was a Reli**** Car, Media would have gone Gaga over its achievement. But since it is Tata we are hearing this unjust criticism.

  8. Pallavi says:

    Yeayyy.
    Environment aspect is still worrying. But a truly, truly unique vision. I saw an interview, or read maybe, that he saw 4 to 6 people on a scooter/bike and wanted to make something affordable, accessible, safer.
    But second hand cars are already available at lesser. Just bought a Maruti 800 1999 registration for 1 and odd lakhs. Damn, what does that mean.

  9. sunshine says:

    the little red cutie you have displayed reminds me of my own little buggy…..:)
    have a nice day !

  10. Udai says:

    I hate the Carbon Foot print chat coming in to Nano discussion. If the west can even think about fuel efficieny we can make leaps in reducing the footprint. Instead, with almost 75% cars as people they ask India with 7/1000 cars to reduce the co2 emission when they are using one more fuel efficient vehicle that produces one seventh less co2 than a typical western car.

  11. Tata Nano says:

    I think the car is cool, the looks are fantastic, however need into check in on road. The car was welcomed very well hope it remains people’s car for ever

  12. Nakul says:

    Some Punchlines in praise of the Nano :
    “Its a small car by Tata and a giant leap for India.”
    “Between the Ambassdaor and the Nano is the story of the era of many wasted decades.”
    Small is big, and size does matter.
    Rarely has something Indian been loved and hated so much (except maybe the Kamasutra :)). Mr. Tata, can we call this the Car-masutra ?
    This time its not the Hidden Dragon, but the crouching Tiger that has done it.
    Nano on, Auto gone. (Ok Tata to Humara Baja-aj)
    Chalti ka naam Gaadi, Badalti ka naam Nano.

  13. Nakul says:

    Some Punchlines in praise of the Nano :
    “Its a small car by Tata and a giant leap for India.”
    “Between the Ambassdaor and the Nano is the story of the era of many wasted decades.”
    Small is big, and size does matter.
    Rarely has something Indian been loved and hated so much (except maybe the Kamasutra :)). Mr. Tata, can we call this the Car-masutra ?
    This time its not the Hidden Dragon, but the crouching Tiger that has done it.
    Nano on, Auto gone. (Ok Tata to Humara Baja-aj)
    Chalti ka naam Gaadi, Badalti ka naam Nano.

  14. Sreya says:

    Dear Shekhar,
    I completely agree with your view. Nobody complains when more and more expensive brands of sedans and SUVs hit the Indian road. But everybody starts shaking with anger when an affordable people’s car is finally launched.
    Tata Nano is Prahlad’s concept of-
    Bottom of the Pyramid commercially applied.
    For a long time it was thought that industrialists anywhere in the world donot think of bottom of the pyramid consumers and when an industrialist really comes up with a product for the common man,instead of appreciating him the ‘green’ lovers are calling it a ticking time bomb.
    As if it is only the responsibility of the poor of preserving the environment by deciding not to acquire creature comforts, while the rich and super rich can buy and do exactly what they wish.
    Best,
    Sreya

  15. look at this this way. the affordability of this car is going to make it a ‘must’ vehicle in middle class families-already, i see people scarambling to make enquiries about bookings. if all those peole are going to acquire a nano in additon to the their already owned cars, i shudder to think of thr state of the alrready clogged roads of the little city in kerala where i live.
    it would be well for tata to invest heavily in roads in the cities which register the highest booking.
    a vehicle is meant for mobility. what good is it in a city where traffic is absolutely choked from 8am to 9pm?

  16. Anil Kale says:

    Hi Shekar,
    !!Excellent exercise by TaTa !!
    !!! Mogambo Khush Hoowa !!!
    Manufacturers can surly make such cars even cheaper in India- but who will do the roads- who will follow the rules – where can you cross the roads ? where are the tactile indicators for the blind – pot holes!!
    The Nano body should be made of rubber
    to squeeze thru the greasy traffic!!
    Economical cars have been made before by BMW Ford WW etc in the forties & fifties
    but this one is Four seater will be packed with six or more as scooters carry entire families
    I would never drive loaded a under powered car if i can’t pull out of any situation !!
    step on the gas!!
    Warm Regards
    Anil Kale
    Perth
    [ 0++0 ] (o-o) (O0__0O)

  17. That small car is the hope of my India, my beloved mother India.
    I am happy that those who have cars will have to shift to choppers to maintain their prestige! LoL.

  18. gaurav sharma says:

    hi shekhar i m gaurav from jaipur i m doing bca i think that every different thing is become a great fame i tried this my punchline is ” nano is the destination for all the people who luv to walk in the rain when tears in the eyes ,becoz nobody see my tears”

  19. ashish says:

    Hi! So, finally you have managed to surprise me.
    Finally, i have to post a comment here. Its something that I feel so strongly about, and would like to share my thoughts. The pressure on natural resources by our huge population as it is so much to meet basic needs, that we need to control superfluous consumption as much as possible.
    Kudos definately for the TATAs for the “revolutionary” car, but what I don’t aggree with is the price. ONly it should just be about 5 Lakh more in current price point. In fact i would say every car should have a blanket 5 Lakh surcharge on it. yes I think It is perfectly ok “to allow people who can afford it. to import gas guzzling big and expensive brands”. In fact I suppose it should just be made much much more expensive.
    Made more expensive, so that less and less people can afford it. The whole system for the past 20 yrs has conspired to make us buy more cars. We have made cars cheaper, more affordable and easily availabe, designed our roads and cities, not for humans but for cars, but, now I think it is time to turn the system around.
    shekhar, you grew up in delhi, sleeping under the open sky, watching the stars and the universe, and facinating and the endlessness and the beauty of it all. sadly, todays kids can only read about the stars in books, because today the are no stars in the night sky over delhi. Today’s kids have not seen a blue sky. 95% of kids under 5 today,in delhi, suffer from some kind of breathing ailment or the other during the months of Oct-april.
    Today, I have a couple for cars. With the Nano, probably I would have a couple more to ferry each of my kids. And maybe, one for my man servant too, to do the home shopping. And we have a nice million cars, very fuel efficient yes, but polluting nevertheless on the streets of Delhi.
    And we move around wearing gas masks. Very good ones, I suppose would be available soon.
    Somebody has to have the disconfort of paying a price. It would be good if our generation pays or do we want our kids to do all the dirty work.
    ashish

  20. nitin says:

    won’t it add to pollution

  21. rathesh says:

    very nice……

  22. Pranav Patil says:

    its like the gates of dam being opened which is going to cause a long suppressed water to gush out. the gates need to be opened in judicious amount with due caution lest it may cause uncontrollable flood.

  23. Joven says:

    Ratan tata’s people’s car has been launched. And he has kept his promise. The car is being offered at the price of Rs one lakh. Only one lakh applicants will be given the car in the first year. Tata nano is an engineering marvel to come out of India in terms of cost efficiency, fuel efficiency and space efficiency. And every Indian should be proud of this marvel.

  24. mahesh says:

    ya u are right tata nano will increase pollution
    regards
    mahesh
    http://www.tendertiger.com

  25. Himanshu says:

    Dear Shekar,
    Tata Nano is good for India people but now it’s on road and you can see it’s a hub of fire and it’s quite dangerous in comparison to other cars.
    http://tenders.indiamart.com

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