Is excessive/compulsive consumerist behavior an attempt to compensate for the loss of a simple community life, where our basic social patterns were defined by simple rules. Where relationships had time to be more meaningful and where we had a greater, more mythic relationship with nature and the Earth. Is this loneliness driving us to compensate for the lack of meaningful relationships through extreme materialistic expression ?
…..Is advertising targeting and exploiting our loneliness ? In this excessive/compulsive consumerist society that we live in, where new needs are created everyday, what is our quotient of happiness/satisfaction ? How do we judge if the enormous increase in standard of living in the West has actually made us happier ? I am not talking about the poverty here. But at what stage do we say enough s enough ? Or is there ever such a stage at all ?
. Why have we become such victims of advertising ? Why must we always feel insecure merely because someone else has something we perceive as better and more desirable ? And how do we describe better ? More exclusive ? More expensive ? More hip ? More fashionable ?
And what is the addiction to brands say of our psychology ? Why does a Prada shoe carry greater weight than one of equal quality but unbranded ? Does wearing a popular branded T – Shirt actually give us a feeling of community ? Like belonging to a football club.